NSDTCM:JUSTIN TIMBERLAKE
LABEL: ZOMBA LABEL GROUP/JIVE

Timberlake to star in Super Bowl ad

Artist to appear in spot for Pepsi

By ASSOCIATED PRESS

Come Super Bowl Sunday, Amazon.com will get a leg up in the digital music race it's running against Apple Inc.'s iTunes Store. And not just any leg: Justin Timberlake's leg.

The boy band heartthrob turned Grammy-winning R&B singer will appear in a spot for Pepsi, kicking off a yearlong $1 billion giveaway of MP3s, CDs, videos, consumer electronics and other items on Amazon.

Back in 2004, PepsiCo Inc. and Apple forged a similar partnership, which started with an iTunes Super Bowl commercial promoting legal music downloads, to the tune of Green Day's version of "I Fought the Law." The companies gave away 100 million free iTunes downloads that, with rising iPod sales, helped push Apple to the forefront of the digital music industry.

Working with Amazon this year is big deal for Pepsi, which said it will spend more on its "Pepsi Stuff" advertising campaign than on any past marketing effort.

SOURCE:VARIETY.COM
SOURCE: ASSOCIATED PRESS

LINK:AMAZON.COM
LINK:APPLE
LINK:PEPSI (USA)
LINK:GREEN DAY´S WEB PAGE
LINK: WIKIPEDIA